Again this year, people around the world came together for another record-setting day of giving. With estimates coming in at over $500 million in the US alone, and growth at nearly 28% over 2018*, the impact of Giving Tuesday has been enormous. We’re proud to announce that our clients made an incredible impact on the overall contributions collected, and new records were set this year.
Through the generous contributions of our clients, total Giving Tuesday contributions through CyberGrants increased 15% in 2019 over 2018. Thank you to our clients who really hit it out of the park on this busy and transformative day. Other key metrics, such as client participation (+19%), employee donations (+24%), company matches (+7%), and benefiting organizations (+28%) also saw increases.
Take a look at a few of CyberGrants biggest Giving Tuesday wins:
- We processed over $7 million in employee giving, and $8 million in company matches in just one day!
- Employee donations went up 24% compared to last year’s GivingTuesday.
- The number of unique organizations that participated increased by 28%.
- The number of unique donors that participated increased by 19%.
Health, education, and the environment were the categories that received the most contributions. Leading NPOs like Saint Jude Children’s Research Hospital, United Way, and the American Red Cross were all in the top ten recipients. Thousands and thousands of smaller organizations benefited, as well.
There were gifts to help various organizations such as research institutions, children, the environment, homeless, animals, veterans, and educational institutions. Gifts were made toward causes that support virtually every member of society. Nearly one-third of all corporate giving and grantmaking is processed via CyberGrants, so these results are a good barometer for the corporate world’s impact on Giving Tuesday.
“In our 8th year of supporting Giving Tuesday, we are thrilled to again provide donations to over 15,000 non-profits on Giving Tuesday alone, a 28% increase in the number of non-profits receiving funding from us over last year’s Giving Tuesday. That’s just one example of how clients achieve Agile Social Impact with CyberGrants. Not only is there nearly unlimited flexibility in regard to the organizations they can support, but many of our clients also choose to customize their programs for Giving Tuesday by doubling or even tripling their match for the day. That flexibility, combined with multiple ways to give (e.g. online, ACH, credit cards, payroll deductions) really helps clients maximize their impact on Giving Tuesday and throughout the year. We expect these dramatic growth rates to accelerate even further with our recent breakthroughs in NPO empowerment with our launch of FrontDoor - our NPO portal that more tightly aligns the entire giving ecosystem to increase velocity to give to worthy causes.”
- Mark Layden, Chief Executive Officer.
And kudos to our own CyberGrants’ Team!
We couldn’t have made this incredible day happen without the dedication of our cross functional teams who support the efforts of some of the biggest brands (and givers) in the world.
From a client who set a new record for employee giving with over 10,000 employees donating a whopping $2.4M:
“With your partnership, the system helped drive participation and lower customer service volume (decrease of 20% from last year). The more user friendly site and intuitive functionality made the donation process easier and quicker. One employee shared their experience as, “Super smooth and easy this year! It was fun to immediately allocate my match to five of my favorite charities.”
Our team’s all-star performance helped managed the increase in giving processing we experienced this year.
- Web traffic to our platform increased by 55% over last year
- We maintained 100% system availability
Again, a high five to our clients and everyone who impacted GivingTuesday in an incredible way. Giving Tuesday is just the start of giving season for CyberGrants and our clients. We expect to process million more before the end of the year. Want to join us in making even more incredible happen?
*Source: https://www.givingtuesday.org/
