Organizations are making strategic investments to build attract, retain and engage top talent. Swaying a talented individual to build a company’s bench strength isn’t easy, but as today’s workforce is becoming increasingly multi-generational and diverse, it is important to think about what employees want and require from their employer.
Everyone wants, compensation benefits packages and flexible working conditions, but now more than ever employees are looking at companies with Corporate Social Responsibility programs. On average, 75-80% of people prefer to work for a company known for its social responsibility. Also, nearly 60% of employees who are proud of their company’s CSR program are engaged at their jobs.
Companies with strong workplace giving and volunteering programs create a sense of camaraderie that fosters employees to stay. Did you know that 74% of employees say their job is more fulfilling when they are provided with the opportunity to make a positive impact on social and environmental issues? CSR is a core part of a top company’s employer brand and external reputation focus.
Top talent is searching for more meaning in their day-to-day work and are looking to tie their personal values more closely to their career than previous generations. Talented workers are quick to switch jobs if they feel dissatisfied with their employer’s work culture, ethics and approach to philanthropy. This showcases why CSR is so important to retaining top talent.
Millennials typically place little value on job stability and typically change jobs every 18 months. One of the most effective ways to engage Millennials is to provide a work culture that ties in with their values and provides opportunities to make a positive impact on the world.
Millennials are more active about addressing issues and voicing their opinions for change, and with the ever growing Millennial workforce, it is important to advertise your CSR programs when recruiting.
- 55% of Millennials say they would take a pay cut to work for a responsible company (vs. 55% U.S. average)
- 64% of Millennials won’t take a job from a company that doesn’t have strong CSR programs (vs. 51% U.S. average)
- 83% of Millennials would be more loyal to a company that helps them contribute to social and environmental issues (vs. 70% U.S. average)
- 76% of Millennials consider a company’s social and environmental commitments when deciding where to work (vs. 58% U.S. average)
Building a positive employer brand is one of the most effective ways to ensure and engage a productive workforce. Top companies integrate their CSR strategy and activities into day-to-day operating principles.
When recruiting top talent:
- Be clear about your CSR program. Share how it links to your organization’s mission and values.
- Share how your employees get involved in your CSR activities.
We just conducted a webinar on Storytelling with TONS of tips on how to communicate your CSR initiatives to potential candidates. Download the presentation and watch the webinar recording to get strategic insight into how to share your story best.
When retaining top talent:
- Give employees a voice. Create an opportunity where employees can express their thoughts on your company’s CSR program. This allows them to feel more involved and come up with new great ideas for improvement.
Today’s employees are eager to make a positive impact at work and they want to be actively engaged in CSR. Improve your employee engagement, enhance business performance and retain top talent by giving your employees an opportunity to engage in CSR.