CyberGrants Announces Record Breaking Giving Tuesday
CyberGrants, the global leader in Agile Social Impact technology, is thrilled to announce another record breaking #GivingTuesday. Nearly one-third of all corporate giving and grantmaking is processed via CyberGrants, so their results are a good barometer for the corporate world’s impact on Giving Tuesday.
Total Giving Tuesday contributions through CyberGrants reached an all-time high (+17% vs 2017), and other key metrics were up versus last year as well. More clients participated (+15%), more employees donated (+36%), and more organizations benefited (+28%).
“Giving Tuesday is always our busiest day of the year and this year our clients took it to a whole new level,” said Pete Karns, CyberGrants SVP Operations. “We saw another year of record giving, employee participation, and non-profit organizations benefiting. Our team always goes the distance to ensure we’re prepared for the surge in generosity, and I’m thrilled with our ability to scale up our operations to support our clients and their non-profit partners.”
Education, Human Services, and Health were the categories that received the most contributions, with leading NPOs like Saint Jude Children’s Research Hospital, Doctors Without Borders, and the American Red Cross all in the top ten recipients. Thousands and thousands of smaller organizations benefited as well. There were gifts to help virtually every member of society…including first responders, children, researchers, the homeless, animals, veterans, and even dancers.
“We’re thrilled to provide donations to over 15,000 non-profits on Giving Tuesday alone, a 28% increase in the number of non-profits receiving funding from us on last year’s Giving Tuesday,” noted Jeff Summers, Chief Marketing Officer. “That’s just one example of how clients achieve Agile Social Impact with CyberGrants. Not only is there nearly unlimited flexibility in regard to the organizations they can support, but many of our clients also choose to customize their programs for Giving Tuesday by doubling or even tripling their match for the day. That flexibility, combined with multiple ways to give (e.g. online, ACH, credit cards, payroll deductions) really helps clients maximize their impact on Giving Tuesday and throughout the year. We expect these dramatic growth rates to accelerate even further with our recent breakthroughs in Viral Engagement, an approach that maximizes employee participation through personalized dashboards, gamification, and live activity feeds.” Learn more about CyberGrants Viral Engagement.
Giving Tuesday is just the start of giving season for CyberGrants and their clients. The company expects to process an additional $600+ million before the end of the year.